The first herbal distillates were probably created as a panacea in the Middle Ages. Herbal brandies that are typical of the region have developed into real brands in recent years. This is how Jägermeister became incredibly popular in the USA, but also Becherovka and Chartreuse are no longer small niche products, but play a major role in the industry. Again, Lion Spirits is trying to locate interesting, small products that are not yet well known. It's often the small manufacturers that you get to know, for example on holiday, and realize that the locals have incredibly good taste.